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Ignota Hosts: ‘Earthly Love’ by Qenric, launch with Marcos Lutyens
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Ignota Hosts: ‘Earthly Love’ by Qenric, launch with Marcos Lutyens

On 7 June 2020, Ignota hosted a hypnosis session and listening event to launch Earthly Love, the debut album of Qenric. During the online event, artist and hypnotist Marcos Lutyens used hypnotic techniques to induct participants into an inner journey and listening experience, enhanced by select tracks from Earthly Love. 100% of proceeds were donated to Black Lives Matter, Protect Native Elders, and The Amazon Emergency Fund.

Qenric’s debut album is an open-hearted journey into the mysterious, cosmic nature of everyday Earthly Love. A tincture of dream pop and folk adorned with electronic details, the album plays at the border between the romantic and the transpersonal. Enhanced by immersive production and arrangement, Qenric’s thoughtful songwriting finds transcendence in the challenge of relating in complex times. 

Qenric is the pseudonym of K Allado-McDowell. K is a regular conference keynote speaker and consultant to think-tanks and cultural institutions, helping groups connect artistic practice and technology production with larger traditions of human understanding. He co-leads the Artists + Machine Intelligence program at Google AI, bringing artists and philosophers together with AI researchers to develop artworks and research strategy around emerging artificial intelligence technology. 

Marcos Lutyens is as deeply versed in neuroscience, cognitive psychology, ecological systems, bacterial interaction, and many kinds of Indigenous knowledges of the world at large. Fluent in three languages, he has an uncanny ability to empathise and to tap into the most receptive parts of the human spirit.  Lutyens’ artistic practice targets the psychic and emotional well-being of his audiences by skilfully leading participants in meditative and hypnotic exercises that affect the deepest levels of their psyche. His works take form in installations, sculptures, drawings, short films, writings and performances. Lutyens has exhibited internationally in numerous museums, galleries and biennials, including as keynote artist for the Guggenheim at CultureSummit 2019; the São Paulo, Istanbul, Havana and Liverpool, Venice Art and Architecture Biennials; Miró Foundation; Latvian National Museum of Art; Palazzo Fortuny; La Monnaie de Paris; Palazzo Grassi; MoMA PS1; National Art Musuem of China; dOCUMENTA(13); Los Angeles County Museum of Art; Centre Georges Pompidou; the Royal Academy of Arts.