Ignota hosted Emily Segal and Michelle Tea to launch Mercury Retrograde, Emily's debut novel published by Deluge Books, a new mass experimental queer press 🍦
Emily Segal, artist and trend forecaster in her 20s, tries to tell the future by reading the present. Literature finds commercial form in the shape of eXe, a mysterious and well-funded internet start-up that offers her a job. A conceptual take-over is deployed; gendered power play ensues; queerness incubates; memes converge. Set in New York City, post-Occupy and pre-Trump, Mercury Retrograde is an autofictional, mixed media, pulp snack!
“Emily Segal is almost mystically attuned to the cultural logic of our era. She lives its pangs and contradictions intellectually, emotionally and somatically – late capitalism’s Simone Weil.” Tom McCarthy
“I really liked reading this book. It’s the longest reply to ‘where have you been?’ you’ll ever get from someone you first met in a skype chat which Emily Segal is to me. It’s a brilliantly written novel of a moment in search of a shimmer, half ‘here’, half digital, an everywhere post branding w